Online media marketing is one such technique and SEO plays a vital role in it. Do you wish to have a conceptual understanding of what is SEO and how it works?
 
 
 
 
SEO is widely known for the Search Engine Optimization that helps to scale up your webpage to gain the pool of visitors. The concept as a whole is similar to the various marketing strategies one handles to create awareness about a physical representation like a new product, shop, project, etc based on a specific location and audience. SEO also plays a typical role to create visibility for your company and its services either as an individual or whole but through online marketing strategies. For example, if a new shop/supermarket opens up in your locality, the seller would initially introduce offers and focus on marketing campaigns to attract the people to visit the shop. Gradually by referral marketing network slowly and steeply the shop would achieve the growth. People tend to visit or drop into the new shop as they pass by. Imagine if it is an offline or online shop rather than the physical one. So, SEO tools and SEO techniques are used to attract visitors to review your products and services. Gradually over the increase in the number of visits, the listing of your website will take a lead role on the search page. SEO techniques and strategie are used to promote your website, blogs, products, services, address, brand name, etc irrespective of the geographical location with stringent focus on the global target audience.
 

The SEO is classified into two types
⦁ On page SEO
⦁ Off page SEO

On page SEO: On-page SEO is the optimization type that is used within the contents of the website with relevant data and search engine keywords comprising in that particular website/webpage to enable higher rankings. Like how we navigate the contents of the magazine through the TOC, title, author, page number, highlights, quotes, phrases, attractive keywords, highlights, glimpse, etc. Similar pattern an on-page SEO technique involves the usage of relevant contents to the topic related and intuitive to the website. A highlight on the home page refers to the Meta description technique of the particular website along with the domain name and URL. The attractive phrases, captions, taglines, keywords refer to the optimization keywords that can be used to pool the visitors from search engine page to the website. A more relevant example for describing the On-page SEO technique; we choose a magazine based on the quality of the content, reliability, presentation, organizing patterns, uniqueness, reputation, etc. Similarly the on-page SEO factor involves page quality, keywords, relevancy, page structure, URL structure, internal linking, page performance, etc.

 Off page SEO: Off-page SEO is the optimization type that is used outside the webpage with relevant links, backlinks for the site, social bookmarking, social media references, outreach emails, guest blogging, promotions, and recommendations, etc. A good example to understand the backlinks, relevant links is, in the magazine on the title page or front page introduction of an interesting topic or controversial subject of attraction will be provided and the further details would refer to a particular page for continuation. We are curious enough to complete the particular article referring to that page and also have a look or glance at the articles in that particular page. This is how the reference

links or backlinks work for the web page too. We create curiosity among the users to visit the particular webpage and make them visit, review the products or services offered on that particular site. Similarly, social bookmarking, social media references, outreach emails, guest blogging, promotions, recommendations are also one such off-page SEO technique like the supplement articles along with the magazine offered during festive seasons, holidays, weekends, reviews, and comments on any such particular article, publication, etc.

Black Hat, White Hat, and Grey Hat are the SEO methods practiced for the efficient implementation of SEO techniques. Black Hat, as the name suggests is widely used by the hackers and mal-practitioners who deal with unethical or shortcut techniques to promote the webpage. Improper utilization of black Hat methods might lead to blocking of the website or page by the search engines White Hat SEO is the best optimization technique accepted by the search engines. A good example to understand the White Hat SEO is www.mypluspoint.com. The website possesses user-friendly navigation, quality

readable contents, involving human interventions and feedbacks with proper handling of Meta phrases and tags. Definitely, a White Hat method of optimization yields best gains in the long run. The SEO tools help to analyze your website on a search engine result page (SERP) if your website adheres to
the rules and guidelines.

 
 
 

Leave a Comment

Your email address will not be published. Required fields are marked *

WhatsApp WhatsApp us